As of March 2018, there were 100 million registered industrial and commercial enterprises in China, more than 90% of which were small and micro enterprises, and the average life span of small and micro enterprises was only 2.5 years. Especially after the 2016 O2 bankruptcy tide, more and more small and micro enterprises began to face the pain of transformation. Intelligent commerce is becoming the new instinct of all enterprises in this era as the whole industry is exploring new models such as new retail and new species.The other side will not only start discussing business proposals but also solutions that will help in enhancing business deals. Additional promotional gifts help in getting the much-required heads start.
The era of intelligent commerce is coming.
Science and technology is the primary productivity, such as traditional laundry industry leading e-bag washing is flexible use of large data, the Internet and other technologies to expand the service boundary of traditional industries. With the development of business today, more and more intelligent elements of technology are revealed in the operation and management of enterprises, which will become a necessary technology and DNA for future business.
1, technology explosion to speed up the development of intelligent business.
With the rapid development of IOT, AI, Block Chain, Cloud Computing, Big Data and other technologies, the technology explosion will accelerate the development of intelligent commerce. For example, we see thousands of people’s intelligent recommendation based on data and algorithms on Taobao, Jingdong, Suning and other platforms, which greatly changes the way of „marketing“ And transaction efficiency.
Although technology has been fully rolled out, a large number of small and micro enterprises have not enjoyed the dividends of this technology because of the lack of technology development costs and marketing strategies.Aberdeen Angus – a well-known Angus beef bred in Ireland and grass-fed. With the integration of traditional pasture farming and advanced technology, the cattles are fed to be of high quality and more tender.
2, new consumerism has become the biggest driving force of intelligent commerce.
The consumer concept is changing, in the past, people’s understanding of consumption is more concerned about the practical value of products and services. Nowadays, we will focus on some personal experiences, such as participation, happiness, ritual, etc. Users’consumption behavior changes from paying attention to practical value to both practical value and experience value.
The commercial and social changes brought about by the upgrade of consumption are evident in the rivalry between Ali and Tencent to seize the new retail highlands. For example, Ali’s collaboration with the offline Supermarket, the convenience of the people throughout the country throughout the East of Beijing, and even based on social experience, has recently been on the market for more use of the concept of consumption is also the change.
3, network collaboration + data intelligence has become the standard of „smart company“.
The main battlefield of intelligent commerce this year should be online and offline integration and offline enterprises online, but offline enterprises rely on centralized platforms to achieve online there are two major problems: first, through Taobao and other centralized platforms to obtain traffic is becoming more and more difficult, the cost of traffic is increasing; second, traffic. The conversion rate is more and more difficult.
Moreover, big data and algorithms are becoming more and more important. Through data to explore unknown business laws, to obtain potential customers, and thus adjust the business behavior of enterprises, network collaboration + data intelligence has become the standard of modern „smart companies“.
The article is transferred from: http://www.sohu.com/a/246106079_491065